Used happy network users should have already discovered the fun of the kind of network is currently exploring a unique new advertising model - implant-up ads. This new model is different from the ads that Google AdSense traditional CPM, CPC, such as the number-per-click or visit the form of payment, but will be fully integrated into the game advertising content, and strengthen brand awareness, fight-to-consumer the recognition and goodwill, and all of this article a detailed discussion on the current site's advertising model happy for other similar reference SNS website.
Implantable ad refers to the product or brand and its symbolic representation of the visual content and even strategic integration into the movies, television dramas and variety of the content of television programs, and through the scene again, so that left the audience unknowingly product and brand impression, and then to achieve the purpose of marketing products.
Implantation is also known as embedded advertising or advertising of soft advertising. Implantable ads should be applied widely movies, television, feature films Feng Xiaogang's New Year can often be seen on the implanted lens ads, for example, the owner and sponsor显身at the same time when the goods will be accompanied by a few seconds of close-up, or will be lines of trade names, props and so on.
Compared with traditional forms of advertising, the ads will be implanted into the entertainment element of the brand of goods, the consumers have easier access to the recognition and goodwill, to see a change in consumer advertising reverse psychology unknowingly spread the brand of influence, its effect is superior to traditional forms of advertising. However, the implants did not quantify the advertising sales and statistical methods, the actual results of the evaluation did not quantify the targets, nor the authority of a tool to assess the effects of advertising, so advertising in the promotion of implantation there is a lot of difficulty as easy as traditional advertising statistics.
Happy to explore the current network advertising has been implanted with a considerable number of brands, and have been happy integration into the most popular game among the network, from the majority of users do not use the process, the user does not have a resentment against such advertisements, For some unknown brand, or often have a certain amount of goodwill.
The most popular network in the happy game, "to buy a house, send the garden", and the user to choose when to work to earn money, there will be a number of "embedded advertising", as follows, for example, or W715, such as Wang Ji, their wages are far higher than that of other projects, so easily aroused the attention of the user, and select the work.
Happy to see ads from the net profit model SNS site
After selection, there will be the screen shown below, which will tell us about the rough work, then "Details" to enter the factory after page of ads.
Happy to see ads from the net profit model SNS site
In "to buy a house" on the decoration of the house will also integrate into a number of clever advertising brands, such as any of the Lenovo suite of decoration, similar to luxurious decoration usually hundreds of thousands to several million dollars, and the "Legend" brand decoration only 50 yuan, which is equivalent to白送, the user after purchase of the renovation will occur in the lower right corner of the room Lenovo brand advertising, an increase of clever brand exposure. >> Comment network information, Luoyang life: http://luoyanglife.com/ >> Luoyang discount forum I love life: http://bbs.luoyanglife.com/ >> Henan entrance examination Network: http://www.edu-ha.com/index.php >> just one sentence: http://log-by-me.blogspot.com/
Happy to see ads from the net profit model SNS site
In the "Garden" in various angles from the promotion of "pleasure of living" The fruit juice brand, although many people are very familiar with the brand, but the free stuff we all like it, in the "道具店," the live scene Yuet Card is the only one free pick-up and props used in cards, the use of after the change in the context of the farm, and presented a number of live seeds Yuet.
Happy to see ads from the net profit model SNS site
The use of "pleasure of living," the seeds of higher prices and faster growth, five fruit juice can also sell more of the price, and the juice pressed out to the friends is a "ranch" home of the White baby rabbits only opportunity, therefore, the game allows users to draw juice in the farming process, increase the "pleasure of living" the good brand name, thereby indirectly increasing the sales of these fruit juices.
Happy to see ads from the net profit model SNS site
Another fun Network in game "between spaces", the props store scene free Dell cards, the use of this scene card, parking revenue will rise to 11 yuan per minute.
Happy to see ads from the net profit model SNS site
The use of the card scene, the parking will be replaced by the background scene Dell, Dell notebook screen the picture appears, the upper right corner there is a link to Dell's official website address, the imperceptible, the integration of the entire brand the "spaces between" of the game.
Happy to see ads from the net profit model SNS site
In another popular game, "the sale of friends" among the first to appease the slave is to ask friends to eat, "Pizza Hut commercial package."
Happy to see ads from the net profit model SNS site
Many reasons for choosing this option may be simply because the use will be 90 yuan return, while other options will not return the amount in excess of this figure.
Happy to see ads from the net profit model SNS site
Network of more than just the happy few "embedded advertising" examples, in fact, such forms of advertising in the network has been very popular happy that this type of ads to draw attention to or remind the At the same time, strengthen the brand mentality to exert an imperceptible influence on the to achieve a good impression to consumers, is a very perfect form of network marketing is very worthy of promotion, but only another headache for advertisers is that the "implantation-up ads" very difficult to quantify the actual results and statistical evaluation, SNS are normally only used in games and web sites, blog for the Moon similar to the traditional type of site content is not suitable.
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