2009 the fourth annual meeting of China's Internet regulators on May 17 held in Beijing, Great Wall, which is a Hong Sing and laggards would like to set up co-sponsored the eighth anniversary celebration gathering station. Sohu IT as a "gateway to the whole report" will be the whole video, fax broadcast the Annual Meetings.
The following is a wish to CEO Hong Sing daizhikang speech at the annual meeting on the Record:
Good afternoon!
Very happy, we can not abandon this way, do not give up until now. In order that we can share such a vigorous growth of development, I still have to put in there and tell you that if you are behind the issue of which are interested in or feel is right, then lift your hands inside the brand, if If you are not issued on the spot for me xuxu sound signal.
In fact, I do not have normal speech PPT, if not the performance of PPT is not our growth. So I wrote last night to write down three in the PPT. Of my presentation is divided into three elements:
First, we are in what era.
Secondly, we should in the end station is now how to seize a golden era.
Third, as I am also head origin, so I have some piece of advice to regulators.
We first look at the number of users, probably more than 300 million. We can see 210 million only in 2007, meaning that last year an increase of 88 million Internet users, this is what kind of market? Even if next year, the year after next, the re-growth in the year after 88 million Internet users in the next three to five years, we will scale recycling and now almost a new market.
Now has 300 million Internet users is large enough to accommodate all of you all the entrepreneurial passion and the dream of the future zaifan several times, this really is a golden opportunity. We live in China, of course, we also complain about many things in China. But back to the Chinese market is really unparalleled, unrivaled market. As we have President Jacques Rogge at the Olympic Games Olympic Games in China, he used a word called the Chinese market really is a great market.
We look at China's Internet penetration rate, we can see only a mere 22.6 percent, which is what does that mean? Dozens of Chinese people there are only two people inside the Internet, we can see that Japan and South Korea's Internet penetration rate has reached 70% after five years we can achieve 50 percent penetration rate. We can think of in the now super-low rate of China, can accommodate so many of the Internet station. In the future, in 2023 the penetration rate of 50%, our market is what it? Seize the current scramble for the next 300 million users and 300 million users, this is the station we are now faced with the problem must be.
We have to young people with low education continued to grow, when my Internet gangjiechu particularly fresh, I also read the novel at the time. At that time, I chat, I say you are not a real person, I know about out after a real person really is. At that time I brought the freshness, the Internet really is my first feeling of intimate contact. Now everyone can see that now people have access to the Internet from the beginning of the elite, white-collar workers, technical personnel, has now evolved into this way. We can see that the red in 2007 the ratio of the blue in 2008 the proportion of 10-19 year-old crowd is in an upward trend. This means that Internet people aged 10-19 to become the subject of additional forces. We decline to see this part is 20-year-old to 28 years old, 20-29 years old, there are 30-38 years old, because it was 10-19 years old out of the crowd dilution. Therefore, China's Internet and we certainly think that the traditional sense of the national education level is matched. We can think of China's 1.3 billion population, had the undergraduate, graduate students have been the last person who had Dr. there? There will always be like this morning, Zhou said that the speech in fact a problem. When is the mainstream Internet users I have, I according to their intent and design products to meet the demand. This means that the needs of my own design Discuz when, in fact, I am very easy to achieve the success I have. Is because I own the mainstream Internet users, but here we have to think about the station. We are born after 80 or even born after 90, there are many 60 and 70 after the post, but you think you can not represent the needs of the actual needs of the end user, like your own is like a user of it? I did not know I am a mainstream site, I only know that I am a product, the product would be used. However, in 2001 to 2003 period, the strategy I have a very big success, I demand on behalf of the entire Internet and middle classes.
Today, we will see a lot of strange things, such as brain residues, such as dance groups, a variety of strange photos, some we will look very strange, and some despise it, and some very disdain. The historical trend is irreversible, my parents and seniors often say a word, your generation is the Beat Generation, there is no accountability, no responsibility is doing regular jobs, it pays for doing nothing. Now we are not the same silly, silly way to evaluate our future generations do?
Now we look at education, junior secondary education in 2008 has been tremendous growth, a high school education has been a tremendous growth. Inverse students colleges the number of users is declining. We believe that over the past few years with low education and low-income people the rapid growth of the number of Internet users, and we think that to seize the new Internet users is still a very important thing.
The largest group of Internet users are students, we will look at accounting for 33.2%, for example, we can think about the school network, it is indeed their own development on the one hand very quickly. Riding on the other hand it is a big development of the Internet to grow east, which greatly enriched the Internet and the culture and entertainment applications. On the other hand, he also reduced the commercial value of the Internet. This is here we head for the station and the old, there is a lot of opportunities and challenges. Well, you used to be a wave of service users, may be either in the high-end users in higher education, and now the wave of the Internet users have a whole accounts for the proportion of Internet users in is getting smaller and smaller. By this time you are accustomed to the expense of the original users of the Internet to meet new people, or to make any changes to the original customer service is good? This is the problem of positioning each site.
The number of female Internet users towns have begun to take shape, any place where women have male Internet users Internet users, this is a basic truth, This shows that the proportion of men and women almost. If the site can not grasp the words of female Internet users will not do. The rapid development of the number of Web sites in 2007, about 1.5 million websites, in 2008 there are about 2,870,000 web site, we would like to create longevity for many sites. In fact, we found that the rapid growth of the number of Web sites, in fact, means that the market contains a greater opportunity. If the market opportunity, the rapid growth of the number of Web sites, in fact, also means that the field in the head, we in 2006, 2007, 2008 have shown a very robust development trend.
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There is also a mainstream interactive applications, the proportion of the application form. According to this proportion, in fact, we can see that the forum, BBS, probably in the student population there are 55.5% users. Staff in the office users of 34.6 percent, making friends site in fact there were 26% and 20% are college students and office use. Just a series of data is from a number of official reports and on the macro, we have the history of the past year growth in the end it is how? We are the number of netizens is how it posed? Female Internet users is how we are growing so how? We sit here today, the station master, we come to this meeting is nothing more than would like to know these things and I have anything to do, how these things give me the benefit, how can I seize the historic opportunity to achieve big of me to flourish.
Therefore, the second major topic, that is, how can we seize this station historic opportunity to achieve our own growth. We will look at the Nielsen Company in March 17, 2009 a survey data, he can only after members sign in to use the community accounted for the total global network of 2 / 3, has more than an e-Post and Telecommunications to become the fourth Internet popular services. The most important thing is the speed of the Internet community development is the development of the Internet other four, that is, search, portal, computer software and e-mail twice. Head to our personal web site and these news, information spoon edit, competition, we are unable to compete and website. What do we compete? We can be broken down in the vertical field of opportunities for communities, for example, friends and so on topic.
New website is the biggest bright spot in 2008, in fact, we are in 2006, had in 2007, when QQ space 51.com, a large scale in China is booming in 2008. We can see that there Tencent Tencent network space, happy network, at home network, school networks, Sohu, as well as the End of the World and so on. 80% of the site logo by BBS, but now we have found such a trend, those marked by the BBS website, Why? Basic human needs is such, today we would like what I have the basic needs of the society. First of all, we get together to discuss such a topic, this is a basic needs. In fact, the demand for BBS has been there to help us meet the needs and reality.
Then when I have to meet the basic exchange of information, I began to show strong demand for personalization. I will stand on stage and we say, on the one hand, to express my own point of view, expressing the company's business, the direction of expression products. In fact, for me personally is self-display, if you have the opportunity to stand in front of thousands of people to speak on stage when people have more than vanity. Therefore, we think that in the traditional sense of the advertising community, meet the needs of individual shows or not, that is the driving force behind large-scale outbreak. As of now we have accumulated SNS website to install 130000, and we like UCHome In addition to providing traditional solutions, we also provide SNS. We also offer photo album features, functions and activities of the voting function and so on. At the same time, the SNS its basic fundamental attributes, such as Feed, these are the small news, followed by the user's notification system, who to your land or robbery who invite you to play something. There is also a request system, for example, I invite you to play or I would like to invite you to installed applications, I introduced friends to play, we are happy to see the invitation net liugou,liugou will be able to participate.
In fact, we see the community standards of SNS, which is composed of two parts. SNS is part of the infrastructure, we have called the basic platform of reinforced concrete. On the other hand is an open platform, open platform for all the users in fact provides a unified and common interface, allowing third-party access can be very convenient to come. In the open platform, we provide a rapid response can be provided to third parties of the API and developer. At the same time, we have our own language called MYJS, these are third-party developers access to the site to provide convenient means. Last month, we launched a local currency payment system roaming platform.
All in all, to meet the users want to build a web site needs. And for you to meet this need to build a possibility that I provide you with a set of free tools to do this thing. MYOP is a very new thing, in fact, as we move from general revenue to the process of opening up, we found that the trend of history is moving towards greater openness, collaboration and win-win. We were there on the site, I asked all the localization of the products are, I ask all of the things which I can fully control. However, there is now an open platform, in fact, to some extent, this concept has broken, not break us. But the needs of users allows us to break this thing. We are happy in Facebook and the development of a lot of things online, which are third-party developers enthusiastic developed. For example, the upper right corner of the Texas poker, probably hundreds of thousands of people a day to play this thing. There are the lower right corner, you may be very familiar with this is the happy farm is actually very simple, you have to allow others to steal vegetables, which can buy fertilizer and so on, it is also pay-type game. Why do so many people reluctant to play this game? We summarize the most fundamental reason is that China is really boring people too much. We can think about if you go home, do you see your parents or stay at home so my brother and sister doing? Playing mahjong in all likelihood, why does playing mahjong? Because the time to use, however, all of us as hard as spare any of the ants, in order to be around their own livelihood, to their own future and the future. In fact some 34 cities were not such a grand ideal, his ideal day is to eat it. Internet products we do, we must abandon what I need for the assessment of points, but you want to what users need.
What users need things? He is the need for you to kill idle time out, we are happy we can see online, I studied a long time, I began to think he is totally unfathomable things. But now found it too simple, I have done a user survey, I investigate the non-IT people, why he's happy network. I see no one out, as long as he is not a IT person, I asked him happy is not on the network, it is hard to believe you if you do the same investigation, the basic template is this. I said, buddy, you are not happy on the network, network, he said happy I do not know, I have, ah, I said how do you feel happy network do? Yes, ah, in fact, users do not know what network is happy SNS, so happy for the user in terms of network, he first step in the Internet's biggest motivation is that he thinks this thing is the sale of a friend in the above areas. Happy users on the network in the first phase, the same as the sale of a friend's site, he met in real life can not meet demand. For example, your boss, your boss usually dare not torture, you can enjoy the suffering above him and satisfy psychological needs.
You must give customers a reason, you can all get up, and this is an interesting site. You want to say, I was not the site SNS, social, or you can make friends, not to users. Before we have a product made a big mistake, in the 1.0 version UCHome inside, it is said that you and your friend's home, these words we have just begun to think that the right, but now we find that wrong. However, users never to this place as home, because users do not know why this place as a writer, users do not know when the writers here will have any merits at all. If you can here on my blog, you can be made here Chuan photos or music, other sites can do, why you here when the writers do? Today, we found that many operate in the SNS website, you win some small success in point. There is a web site traffic in two months 700,000 rise from zero, he said that the place you grow vegetables to meet the demand for food after the end of you and friends with each other to steal, steal fun after, the development of this site is fast, he can be happy farm site promotion soon, and you want users to special small segments can be successful on the point. Do not think too much, you have to do the biggest portal, the world-class, you have to seize a small sub-users will be able to attract them.
For example, parking spaces, we have been very familiar, and there are super-millionaire, generate tens of millions of daily traffic, this is boring to those users who have been in this place the price of the brush, this is that he has been on the inside the greatest enjoyment and satisfaction, sounds like a boring, boring idiot user really is a lot of time occupied, and this is real life, mainstream Internet users.
We head UCHome With such tools, our work is the largest after the operation. In fact, operators are really the fundamental problem is to find what is before us in the reform and opening up, I have been party to taking class struggle as the fundamental contradictions which wrote to the Party Constitution, but in fact this kind of thing your society is not a fundamental contradiction of class struggle. After reform and opening up so we have been doing this? This is behind the growing labor force and people's material and cultural needs of the conflict between the. Our own website, we either SNS communities, or BBS community, the first phase we will always be the fundamental contradiction. You have to think carefully, the user why you want to come here to do after, after this incident did any good? Users we have today, there are many BBS station is started. BBS this thing is communication and discussion groups where the topic is what a large number of Internet users in the end? He is a pure, simple mouse users, who access the Internet when not only the keyboard with the mouse, he would not enter text only, so the traditional BBS, he fools a lot of new users outside impede, BBS exchange the fundamental, we find that there are three functions, see paste, post, Posted. In fact, now we find that 1 / 3 of Internet users do not see posted, post and Posted, because he does not type, he does not have a keyboard. Created content, users say that I am on the plane today, the weather hot and who do care about you on the plane? In addition to your friends, but also say that I am on the subway, the subway today, a good squeeze. We are confident that we will not be too concerned about what kind of value or more written information, and information exchanges to become the mainstream of deserted or material elements of it.
Our website to such a stage of development will encounter the following problems, we UCHome in to the user in a number of reasons, in fact, is what you来这里玩, you can meet in reality do not meet. The second reason is how to retain customers in the short-term stimulus, if able to train a user's loyalty, a sense of beginning to have to rely on that as his home here. Users can not find that there are a feeling of home, so in the circumstances, on the one hand, the need for our products to the user to create a unique sense of community culture. Station at the same time we have to form their own unique community culture that may only be able to realize can not explain in words. Today, we sat there, head and head will be feeling each other's shows, we do have the head of the mood of thanksgiving and gratitude, many regulators will have to rely on our relationship, this is why we sit here today culture. For your site is what kind of culture, this is the head of us here needs to be considered.
Into the third stage, we will face the community Web site operated by the third question, you come after the users and呆住, and also meet the needs of the community. When he became a loyal long-term users, the time he began to think of something on this site. For example, today I wanted to, I made the first message in this description of my pain, I am pleased the promotion, he would not think of your site, if you are the Web site of the 1000 value of the user you have a very larger.
In short, we would like to use the idea of operating this problem, we met in-house, we would like to Sing a meeting, we have an internal principle, the principle of what is it? You never against the argument, we say that I like a lot of what kind of features, I would like to give customers what kind of function. 80 here, after the station master who, after 90, your parents want you to university, because it is a mandatory culture. Gates has said a word, he said a few companies across the two eras, the era of Microsoft in the software a very big achievement success. But in the Internet age it is very bad, why? He always used the idea of software to do the Internet, so what is the idea of this software? Software to you, you use every day, users find the software of any kind of function. But the site is not the case, we always invite our customers to use our website and invite you to use our head, instead I have to use this product you have, you do not have no choice.
Ideas when we started to change when, in fact, what users need more than what I would like to give users even more important. Now we are against the topic to be discussed once when a colleague to stop immediately. If a user or need what I would like to give the user what the user really need rather than what we experienced this website so it is very difficult challenges, it is difficult to grasp the growth opportunities. So in fact, operating through the non-stop attempt to make our website allows users to make a satisfactory way, and this is a reasonable and effective way to run.
UCHome in the development process will also be concerned that the basic needs of many users, for example, how to help our station to establish a long-term users. For example, playing with and Amoy, the user in real life things would be playing, he will playing with a small sofa, small things. When no one can be when you play, you can play this. There is also a self-display, for example, and so on to write things and self. And others related to, for example, merry, we are gathering today is a grand, in fact, is the sense of excitement in the Internet industry. Today, we came to this place, why? Because you like to join in the fun. Another is to show off xianbai and everyone is very vanity, vanity, if not strong, we usually go to mensao you type. If you did not give the user of the product and xianbai time and space to show off, then the product has failed.
Some people in the controversial topic, some people here to show off your knowledge xianbai , knowledge and ability, you were in the process of debate has been concerned about, so to satisfy your vanity. Many users will top the list because of the bitter controversy. They just do not want to say that the list is a database field only. There is to attract the opposite sex, this is all very interesting thing that in any case not tired of men and women to work with. If there are women in a community there will always be a lot of men, we found that in fact, attract the opposite sex is always a topic in the mainstream of the community there.
There are some other real life can not meet the demand, for example, we are talking about super-millionaire, in real life you do not buy the BMW cars and Mengniu Group, you can buy it at that. Including the exchange of views and found that resonate through the introduction of others. In order to build such a system, a new product architecture, Discuz this is based, Discuz the number of community forums is the world's products. UCHome market share of China's first SNS software community, ManYou is the largest community-based open platform for distributed, roaming is the only currency of payment and sharing of virtual goods platform.
In other words, we usually do in terms of sites, you have the flow of people, you can find very few opportunities to cash flow, in addition to advertising. But the ad in the event of economic crisis, in fact, the advertising industry has become very bleak. We have always said that when about to find objects mendanghudui , to advertise the same. That is to say to curry favor with the media you what Procter & Gamble and BMW, it is very difficult people in your advertising for a small community. Therefore, we hope to head a new model of income and paid, that is to say, as the end-user charges, to make that station a long time to solve difficult problems. Perhaps the head of us here now is how do I receive the money, have misgivings about such a question. Now we can at least look happy farms and Texas, which will allow users of high-end users, or 12 line their own pockets to pay out. In fact, we paid to the head of the remuneration and expenses will be divided into more and more.
We have also gone through three stages, a stage is from Discuz to UCHome, we exchange it from the group stage to show the personality. We also have experienced from the open source to the open stage, with the open, with users, we hope that through roaming open currency system changes to a win-win situation, this is our future to create new markets.
Finally, I have placed a few interesting points head comparison, the economic crisis is the topic of the eternal over the past few years, the biggest economic crisis brought about by the suffering of people is less than financial capital. But think about that station, in the special economic good times have not head into the capital, so you do not have the economic crisis and relations. We in the station before the annual meeting of the Internet, we will find such a topic in the change in 2007 is very efficacious. We would like our 07 core values, our theme in 2008 when called to fight by faith, in fact, a very good market in 2008. We do regulators need to encourage faith, but when we began to have faith when we ushered in the economic crisis in 2009, we believe that in 2010 or 2011, the growth of the Internet will show a new five-year growth This growth may be a rare historic opportunity, but when the opportunity to seize the opportunity that you do not here? We have been in the station that a lot of refuse collection points, but after the economic crisis we have to return to the user in the end we have provided a valuable service, which will allow users to stay here. We are not broken down the field to build its own core competitiveness, can ease this area.
In short, we believe that a number of communities are very promising, vertical communities, open communities and sub-communities. In fact, China is a very powerful social class, class divide will lead to a serious pattern between groups. We have a class of migrant workers, the rich class, we have a breakdown in the field of Web site to seize a crowd, our website will be able to grow. Site because we have such a culture, making waves that we can not attract other people. So in fact this class of society to the individual needs of the Internet has brought about tremendous opportunities under each of our sites if we can grasp these points, I would like to service customers who have what they value, what kind of culture, they have what kind of interest in the site if we can grasp this point, we watch a lot of the success of today's Web site, whether you car, or do local, or do women, mobile phones website, you find It is a good service in the field of sub-sub-groups. Therefore, we have to use the full class of society brought about opportunities for vertical community, the site will never meet this sub-market. These opportunities and it clearly placed there with the blue ocean, like all of you if we do not seize this opportunity really is a very regrettable.
Next we look at the situation, our site is a 41.9 percent growth rate, we can look at Beijing, Shanghai, Jiangsu, Zhejiang, Guangdong, for example, today the 19th floor of the Hangzhou, etc. In these areas of Jiangsu, Zhejiang , Beijing, Shanghai, Guangdong, these areas have been a lot of personal web site started by the rise of the local communities. Therefore, we see opportunities for what is it? In fact, in this place, a penetration rate of more than 22.6%, and the growth rate of more than 41.9%, in this part of the future is in Beijing, Shanghai, Jiangsu, Zhejiang, and Guangdong today. However, these local sites, not to say that starting today, the harvest tomorrow. He was only prepared in advance in advance in the market work, and then will it be possible to obtain in this inside their own harvest. There are all here in Tianjin, Shanxi, Liaoning, Fujian, Hainan, Qinghai, Xinjiang, friends, so the local community is the best choice for you, we believe that in the next two years, it has a very good local site to flourish development trend.
Finally, I put before you the views of Summary:
First, we are very lucky, including myself are very lucky, the Chinese Internet at least five to ten years of the golden era of high purity, at the same time there will be a huge commercial value and high investment rate of return of the company, as the company or this site is not done by you, but also depends on you myself.
Second, the only constant is change, we constitute the main users groups have been great changes have taken place. Our website, our products have to follow the changes of these users to change, in such circumstances, because we have five to ten years period of high purity gold, we have to follow the market trend, we can be invincible If not, they will sail against the current we are falling behind.
Third, a topic to discuss and demonstrate a combination of individual communities, we can carefully think about, now 90, after the children after 95, they are most willing to do the one thing that is显摆, they will in their own personalized space put a lot of photos, feel that they have here in this world have been living. In fact, they do not care about the topic, he is concerned about the show that I am in how this world alive.
Fourth, a small entry point will be the driving force to attract users. As it was later discovered that the above can also be parking, but also made picture, it is a matter for later. However, users on the site to attract the biggest reason is that the sale of friends, you can see for some time, in fact, Yahoo, MSN e-mail inside the invitation issued by hype, the success of Happy network is in fact particularly simple.
Fifth, to seize the new users and old users as important as the service is good, we often think, how can we not lost the original users. However, we found that in fact we had the services of graduate students, doctoral students who, the people we serve in today's Internet population is too small inside the proportion accounted for. How to balance the service is good old habits of users, as well as to seize the contradiction between new users, how do you go to orientation and choice, which is facing you head to the first problem. Sing for our creators would like to run, we are also facing their own products such problems. Today to improve our products, some people like it, some people do not like it. There are some habits that may be wrong, because a long time, and he became a habit, he feels is right. Today, a new Internet users think that the things he did is wrong, his subtle hindered the growth of many new users. The future of our products will do a lot of adjustment to meet the needs of new users to ensure that users will not lose the old.
Sixth, the importance of young users and low level of education market, attention to the urban female user, regardless of your users have a low level of education, they are your God, because he can give you money and give you ads. We present here are the Internet elite, we do not pay when the Internet, we refuse the Internet users, we do not create value. Therefore, we can point to is that advertising can pay value-added services for our people is what we need.
Seventh, the local sites, strata of the community, interested in sub-community contains a significant opportunity.
Eighth, to the idea of doing site operators, from what I would like to give the user what the user needs change.
Ninth, do not plot as well as a small stream without Jianghai, not plot-free as well as brief step-by-step journey of a thousand miles, if we do nothing, we will become a fantasy.
Finally, I posted my party General Secretary Jiang Zemin said before leaving the sentence, called the advance with the times. China's Internet has been a change with each passing day, if we are able to advance with the times, we really won a lot. I repeat what I said this morning of a word, glorious embrace change, shameful waste of youth, Thank you!
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