2009 the fourth annual meeting of China's Internet regulators on May 17 held in Beijing, Great Wall, which is a Hong Sing and laggards would like to set up co-sponsored the eighth anniversary celebration gathering station. Sohu IT as a "gateway to the whole report" will be the whole video, fax broadcast the Annual Meetings.
Following the Asia-Pacific Region Google Online Sales and Operations Director, Mr. Zhou Wenbiao's speech at the annual meeting:
zhouwenbiao: I would like to say that I am not with the voice over is better than Chen.
Is good with Duan and his opening remarks, I think we will be full of energy to listen to the lectures of the afternoon. Today I do speech entitled "efficiency opportunities to win, to ride out the storm", in the current environment of economic crisis. First of all, I talk about the state of the Internet market, in such a crisis and opportunity exist side by side, we can how to work together for growth in the end.
chentiaoqiao just mentioned, and since 2008 the overall external market environment presents many difficulties, signs the economy is in recession. We know that the U.S. unemployment rate remains high, the Chinese released a few days ago the number of countries, we have the ratio of net exports in April over the same period last year dropped by more than 22 percent. Some stimulus to the economy played a role, but also general economic recovery will take a very long way to go, this is the need to present the challenges facing regulators.
However, in such an environment the following to see some good opportunity for us, Internet users in China has been booming development, their time is spent on the Internet far more than spending time on other media. We look at advertisers, these advertisers in 2008 spent on the overall decline. But the Internet is to increase the delivery of the above, for the simple reason, because Internet advertising is easy to track return on his investment, it is easy to carry out effective control. This point I would like to present here on the station is very good news.
We look at the specific figures, the end of last year or the beginning of this year, Internet users to more than 300 million Internet users, and is projected to more than 400 million by the end of this year. Search the entire flow have shown a very rapid growth. In addition to Internet users as we can see more and more time spent online searching, while showing a trend is the Internet media, traditional media like other very good combination between. We can see a group of very good data, we watch television or read newspapers when I read a news or the content of his interest, he immediately conducted a search on the Internet. The data here show that, by the time watching television, the last occurrence of the search traffic, which is the last move to the Internet, the proportion of 37%, that is, 37% of people watching television, he found something very interested, he would go to the Internet to conduct searches. Similarly, there are more than 30% above the flow is from the newspapers, magazines or outdoor broadcasting. I think in terms of the broad masses of the head, this is very familiar. You watch TV or read newspapers, you get the information you can not control is pushed to the your TV. Once you see the very interesting content, this time you will seek help from the Internet. Because the Internet can have a lot of control, you can specifically search for the information you need.
From this point, this has become a trend. This means that traditional media like the Internet will be further combined with a more perfect, more and more traffic will push us onto the Internet. This here is the vast number of station is very good news, that is to say the Internet has a very large flow of room for growth.
In terms of advertising, there are indications that, since the economic crisis, advertisers, the cost of running the Internet instead of decreasing increased. Here are some data, we can look at. I think we can all see this data, although we have suffered the impact of economic crisis, but in 2009 the report of the scale of the Internet we will be more than 20 billion, and its growth rate will be three times the growth rate of the United States, which is very objective of. Another prominent feature is the rapid growth of sites, all of you from today's meeting, we can to some extent a reflection of China's Internet development.陈总mentioned earlier, we head for 200 years from the beginning of last year, 500 people, more than 1500 people this year. We can see that the number of head almost doubled, from 1.5 million Web site to Web site for nearly three million. Data from the 2009 show, these data continue to increase, more and more into the head of this group we were. >> Comment network information, Luoyang life: http://luoyanglife.com/ >> Luoyang discount forum I love life: http://bbs.luoyanglife.com/ >> Henan entrance examination Network: http://www.edu-ha.com/index.php >> just one sentence: http://log-by-me.blogspot.com/
Another good news is that Back to the topic I have mentioned, that is, advertisers on the recognition of the value of online advertising. We can see that from 2004 to 2008, Sina and Netease, Sohu Tencent added, the cost of their brand advertising, brand advertising from the overall cost of the 2 / 3 down to 1 / 3, the other where the advertising it? To all of you go the the website. In the next few quarters of this year, as well as next year and the year after that, during this period of time, we see that Internet advertising will continue to brand advertising which will be continued rapid growth. There more and more brand advertising from the major portals and vertical websites, unique to individual types of small and medium-sized Web site migration, which for all of us is a very good news, hope that we can seize this opportunity and seize the opportunity to brand advertising.
Advertising revenues for all of you is to maintain the site for the operation of the source of the most important, as long as you have a very good original content, you have very good technical team, you can have a lot of traffic, you can further increase your website. We all know how good your site's income increases, and this is what I talk about the second the content of advertising. We all know that advertising for all of you, I believe that most of them are part of advertising. From there we can see that the advertising in which the development of China's Internet, it is the speed of development is too fast the entire Internet advertising market.
We can see here a group of data, from 2007 to 2008, the market size is almost doubled, to continue the development will move forward quickly. We can see that China's Internet advertising market in 2009 will be about 20% of the growth, there will be 37% advertising growth, which is here is a very good news. We have seen in 2011 or 2010, we have this part of the entire advertising market share from the current 3.0 billion to increase nearly 90 million of them in the next three years it will continue to be very fast growth rate.
Google ads Union it is the characteristics of what kind of advertising it? Here we are very familiar with it. First of all I would like to share with you the entire Google advertising concept. It is hoped that the pursuit of multi-win-win solution for advertisers, we are concerned first of all Internet users. Stations do we all know, traffic is everything, what if there is no traffic that are empty. So for us, I would like to this point we are in agreement. Is how to have a very good user experience, how to guarantee that there is a very good flow, it is all of the station, as well as Google's ads are most concerned about the League. We believe that a good user experience, we can retain our customers in order to retain our traffic, and then to talk about how to good good rapid.
In addition to the role of the Internet have a very good outside, we all know that Internet advertising regardless of what kind of rate of growth, there are from the source of all our advertisers. For advertising, the most crucial point is how to let tens of thousands of advertisers, he could see the value of our advertising, we can see a number of small and medium-sized value of the site. For advertisers is that he is concerned about nothing more than return on investment. Input that is to say, it is not able to have a good output, or he is not through your site-targeted to the location of the site he wanted, and then proceed to evaluate and measure good. In this regard, I also believe that all of you head is in line with us, and we hope that more and more advertisers, to bring their ads to all the sites above. There are a very important point, we should look at all the head of the far-sighted and should not be just looking, not only this year, two billion, 30 billion market, in a few years it is 90 million, or is after is the 90 billion market. Based on these needs we have now, but be able to see farther vision, to build a number of original content, as we all know content is king. But the real number of people who truly create the best content to our Internet users, you are doing to help the healthy development of the advertising market, it is very important.
Of course, our whole system of advertising, we are also fundamental to your website. I think it just mentioned it in China, there are currently more than three million Web sites, if all of the site can focus on creating a good user experience, create a very good original content, to attract good advertisers provide the best return on investment, we imagine that the entire ecosystem can be a benign development. This is all of you, or advertisers for the users in terms of Google, are multi-win-win situation.
Our advertising platform, we are already very familiar with Google's many products. We are advertising products in several aspects, one is the search for partners, as we all are very familiar with Sina, Tencent and so well-known brands abroad. All of you if you have a number of strategic needs of the search or you wish to search through the site some revenue, you can add the search box up your site.
The other is that our content partners, the more. I believe that many are trying to do the contents of Google co-operation. Google must be as comprehensive advertising platform, we are also in line to explore other opportunities. For example, in the newspaper or magazine in some, or even radio, television and so on to develop more opportunities for advertising.
We all know that Google advertising is now the world's largest ad platform, if we are inside Google ad alliance to increase from all of the site is the world's largest site, more than any one company must be big. There are some data, Google advertising alliance launched in 2003 in the United States in 2004, launched the Chinese version in China. We can see that our development is very rapid, and now more than 1.5 million global advertising partners. I am very pleased to see that inside the Chinese in this increasingly high percentage. At least we have introduced since the premise of advertising is a far, we are global partners to share the entire cost of more than 12.2 billion U.S. dollars. I am delighted to see that we have to the total income of the Chinese partners have shown a very rapid growth.
Finally, I would like to share with you, I have just mentioned from the environment in terms of large or very severe, the economic recovery will take time. Google advertising alliance could be with all of you together, to maximize the revenue your site can be very difficult in the current circumstances to tide over their difficulties. In the end to growth, specifically from the five areas that we can, this is our advantage of Google's five, all of you can head to maximize your revenue.
First, we advertise in the world, this world there are 500 advertisers powerful, but also from all of the local small and medium-sized advertisers. So you will see a variety of forms of advertising, the ads will be from all over the world, for all of us this is a very good chance. If you want to position the world, the brand has a very big advantage.
Secondly, we have more than 3000 in the country's advertising sales team, we have through various channels, we can reach all the places, can be ad advertisers to the Internet. Including some remote areas, they have such a demand but do not know how to建站, a part of our team will help them build up their website. In the future for a long time, you do not need to consider the formation of their own team, you can bring the center of gravity how to build the site to attract more traffic. If you have a good site, good content, good traffic, get ads in your site's ad shows a steady income on Google to do.
Third, Google is a good technology company, you find in the match will be affected directly to your user experience, Google in this respect unique advantage. You may in the future will see a lot of improvements, in the background, we do almost daily updates and technical improvements to our algorithm. So you will see displayed on the site more and more relevant ads, targeted more and more accurate. We are in the development of other large Internet advertising to do something to try to introduce new products, this is based on user interest in targeted advertising, which is more familiar with before, and behavior-based ads. Generally in this direction, this is what does that mean? This means that if a user is the super fans, in his own blog there, even though your site may be nothing to do with sports. But the people are very interested in sports, through the act-oriented algorithm, we will refer, for example with the Nike brand sports-related push in front of him.
Another customer, for example, the purchase of his interest in the car, he browsed a Web site the same time, we will launch vehicle ads. For advertisers, the he can go through your website into accurate he has to reach the target population. This is what you mean? Because this run more targeted, he is more likely to click on the ads, you will have a greater chance of the proceeds. Therefore, to wait until the product launch, I hope the station will have more options for this product.
Fourth, we have a very rich form of advertising, we can through various forms of advertising. We have a text ad, a picture, a video, there will also be interactive, including mobile phone advertisements, which is present here is very rich.
Fifth, Google provides a rich variety of tools, as well as a variety of convenient online services, there is very concerned about the issue of the yuan to pay. We have been doing testing, we put a lot of manpower and resources to do such tests, I hope as a result of the time it is very safe and reliable payment system.
In addition, a wide range of analytical tools in them, we all know Google's analyst is free tool, he can very well do to help you track the flow analysis, based on the information page you can change the settings. Google now has been an analyst with SNS Google organic products together, we have some support in the forum Download Center have done a lot of improvements. Hope that in time to join the advertising or advertising alliance with Google products more easily when more convenient to use.
Sum up, the top five advantages of Google or in these five areas, we can have more to help you dig under the current crisis more potential. Has also said that more than 1 million advertisers in China more than 3000 people throughout the sales, the strong positioning of our technology, a variety of forms of advertising there is a rich and convenient online service. We hope that the advantages of Google technology, we provide first-class services, we constantly introduce new products and services, we hope to present here, with very good cooperation with regulators to allow your site to maximize revenue that can help in the end of your growth.
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