CCTV exposure for 3.15 evening Shandong Mobile branch of the spam message yesterday, China Mobile provincial subsidiaries related to the northern one in the acceptance of "Daily Economic News" said in an interview that, in accordance with the Group of unity, the division sent message is still rubbish At the verification stage of the investigation.
However, it also disclosed that at present the mobile companies to provide business scope includes "community message" business, but only related to the local government to provide the service. "Mobile companies to build a message platform, is not responsible for the specific content."
Community variability message
3.15 CCTV evening so that China Mobile's "community message" business were particularly noticeable. In fact, as early as 2006, China Mobile Beijing branch on the "mobile information expert" status, appear in the Daxing district government at a Watermelon Festival, not only provides a community-type message, such as new forms of communication and provide the group prize Cathy business. Objective is to go to the visitors Daxing district consultative information, as well as瓜农revenue.
It is learned that the "community message" is the operator through the acquisition of the location of mobile users change status information, implementation at a specific region, a specific time for specific customer groups to send a specific message of the message value-added services. Equivalent operator for the enterprise set up a message pop-publishing platform, and the fees and charges low prices. However, at 3.15 evening on CCTV, community message on society has become a synonym for garbage message.
Yesterday, Beijing Mobile's introduction of a staff member, long ago, China Mobile on the concern about the management of litter message. "Beijing area litter message impossible situation, other branches should not be in theory."
Silence to deal with China Mobile
The Shandong Branch of China Mobile to send the message litter case, yesterday, only China Mobile Group "China Mobile to 3.15 show the exposure circumstances attach great importance to the company in Shandong Province are instructed promptly investigate and verify" the unity of rhetoric should be interviewed by reporters. At the same time, China Mobile also stressed that the company has always been to focus on improving service levels, the maintenance of the rights and interests of clients have specific requirements and demands. Companies for damage to client interests will be strictly investigated and dealt with.
But there are also familiar with the operation of telecom operators to the "Daily Economic News" revealed that "some of the mobile branch will be included in the company's message revenue KPI indicators (ie, key performance indicators), assessment of corporate income as a standard." The source said , the mobile company's KPI indicators of the core from the two parts, one client, two are income. "Operators need to adopt a variety of ways to enhance revenue, the business message is precisely the one of a kind."
Professor of Beijing University of Posts and Telecommunications has剑秋think China Mobile's branch spam message, one of management problems exist. He also recommends that the current China Mobile Fetion business will consult each other to accept, commercial message should also be using this pre-consultative manner, users consent to receive, should not receive mandatory.
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