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The future of cloud computing: the enterprise market VS. Individual consumer market

Cloud computing seems to be more discussion of its future is also more controversial.



Supporters argue that cloud computing at scale and cost-effective to have the advantage, and can significantly reduce the user at the cost of terminal equipment on. The opposition said that cloud computing can not provide the local devices and applications can provide the level of user experience. Both sides have their own examples, such as Amazon's EC2 (Elastic Compute Cloud) Cloud computing services are the fastest growing of its business; another instance, the experience much cloud applications lags far behind the local client.

Cloud Computing's future in the end how? We may wish to discuss another dimension of cloud computing to see if the market is how to accept and reflect.



IBM founder Thomas Watson's early years are engaged in sales tabulation machines, punch card machines and other equipment that serve the enterprise market. When IBM created the first large-scale computer (not personal computer) when compared with the tabulation machine at the time of calculation capacity, Thomas Watson said: "all over the world need this kind of equipment, a total of no more than 5 Units."



The same story happened again. Apple co-founder Steve Watts and Steve Jobs at Apple Computer before the formal establishment, was Hewlett-Packard employees. When they (mainly the Watts) to design the first personal computer, the Watts and Hewlett-Packard also did not lift the company's employment relationship. Theoretically, Hewlett-Packard Company is entitled to Watts at the product patents during his tenure. Jobs is very much annoyed, asked Woods to be a go with Hewlett Packard to settle.



When Woods put himself before the invention of personal computers at Hewlett-Packard product manager before, the manager is puzzled: "personal computer ... ...? Individuals need a computer? Used to doing?" The manager felt that Watts's The invention does not have any meaning. Therefore, Watts with personal computers back then, and have ownership of its patents, the company has become the apple of the mountains for.



From which we seem to be able to found a revolutionary technology, concepts, or applications, always down to the civilian from the business, or from the enterprise market to the individual consumer market trends in the transition. Accompanied this transition is that the dramatic fall in costs, increase user experience. In other words, the individual consumer market for the application of the cost and experience requirements are more stringent, so always slow One shot enterprises.



Today, cloud computing, is possible at such a location. "New York Times" This has just published a preacher Salesforce: Leasing cloud computing, are summarized as follows:



Ten years ago, Mike Benioff (Marc Benioff) is a dreamer, he saw the commercial software as network services to sell the huge potential, he left Oracle.



Today, as Salesforce.com's CEO, Mike Benioff is the revival of a business model: By leasing "cloud computing" services, rather than sales of hardware equipment and software to make money.



This model allows Salesforce paid off, the company is located in San Francisco recently to celebrate the company's tenth anniversary, and also the first time exceeded the annual income of one billion U.S. dollars mark. Last month, Salesforce announced the 2008 performance report for the fourth quarter, sales revenue increased 34% to 290 million U.S. dollars, net income of 14 million U.S. dollars, are the same period last year (7.4 million U.S. dollars) around twice. Sales revenue and profits have exceeded analyst expectations.



Mike Benioff describes himself as a "cloud computing Billy Graham (Billy Graham)", the latter are the most famous of contemporary American evangelical Christian preacher. Last week, he also started a revival of the journey, at the hotels along the way, he was facing hundreds of people to do a sermon Speech, Salesforce to promote the technology, as well as cost-saving advantages.



At the same time, another small Salesforce rival NetSuite also announced a fourth quarter sales growth of 31 percent, to 4,100,000 U.S. dollars.



However, Salesforce and NetSuite are facing a huge threat, more heavyweight players are gradually add. Oracle and Microsoft have joined the game rental software, Amazon and Sun started to provide data center access services, according to the number of pay.

That is what we are able to see, cloud computing at the commercial market practicable mode of operation and profit - sales and leasing cloud computing and services. So, whether it will be down to individuals from the commercial market route to expand the consumer market?



Trend up, perhaps this is the case. However, cloud computing, at the individual consumer market than the situation faced by many complex enterprise market. For instance, "The New York Times," the article did not mention Cloud Computing's "vanguard" Google.



In the enterprise market, on the one hand, the object of cloud computing services and goals are very specific, on the other hand, profit model is simple and sophisticated, direct purchase or lease payment. However, at the individual consumer market, which are both enormous challenges.



At the user experience, the current cloud computing with the local client software have a larger gap. Application of the opening speed, data retention and security, and network transmission rates are enacted to restrict individual users to use the main reason for cloud computing.



At present on the Internet, users may have to use online document editing software, but on conventional computer, the user is more accustomed to using the local client software. It can be said that in the absence of functional differentiation under the premise of cloud application is basically difficult to rely on the performance and speed to replace the local application.



Many users enjoy Google Docs because it is common authoring features, network storage and easy picture editing applications the advantages of cloud is that it's network-sharing feature. Perhaps, cloud computing at the individual consumer market should first do not attempt to substitute for local applications, but to provide local applications do not differentiate the value.



Another challenge is greater, cloud computing at the individual consumer market, the profitability model. Personal characteristics of the consumer market is that the dispersion. If there are no proven business model, the profits of these small points together The biggest advantage of cloud computing - Cloud computing is at the enterprise market Zhigong

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